Social Media Manager sample resume

As social media continues to flourish as a cornerstone of modern business communication, the role of a Social Media Manager has never been more crucial, especially within the Marketing & Sales industry. A robust resume is a Social Media Manager’s gateway to showcasing their expertise and landing that dream job. In this competitive field, a well-crafted resume that highlights relevant experience, creativity, and strategic knowhow can set a candidate apart. Let's dive into the components that compile an alluring resume for a Social Media Manager.

Professional Profile Summary

Start your resume with a compelling professional summary that reflects your experience and accomplishments in social media marketing. In this section, distill your experience into a powerful introduction that aligns with the job requirements. Place emphasis on your content creation skills, strategy development, and proven track record in enhancing brand presence and driving growth. For instance:

"As a seasoned Social Media Manager with over 3 years of experience in the travel and real estate sectors, I have crafted high-impact strategies that have significantly elevated brand presence and driven revenue growth. With a following of over 1.3M across multiple channels, my expertise extends to designing engaging assets and producing captivating video reels, contributing to a marked increase in organic bookings."

Core Competencies and Skills

Isolate your core skills and present them in a concise list, tailored to the Social Media Manager role. Highlight your technical proficiencies and soft skills that respond to the responsibilities outlined in the job description. Be sure to include:

  • Strategic social media planning and execution
  • Content creation on various platforms, including Instagram, Facebook, TikTok, and Twitter
  • Proficiency in using Canva, video editing software, and social media analytics tools
  • Community engagement and management
  • Performance analysis and KPI tracking

Professional Experience

Detail your career history with an emphasis on achievements rather than duties. List relevant positions in reverse-chronological order and use bullet points to detail your responsibilities and accomplishments. For example:

  • At Spectrum, spearheaded a comprehensive social media strategy, catering to a massive following and generating significant revenue through strategic partnerships.
  • At The Konery, amplified the brand narrative across multiple platforms, notably boosting ROI by optimizing content strategies based on performance data.

Measurable Achievements

Employers seek candidates who can deliver tangible results. Use metrics to quantify your success in previous positions and correlate these with the prospective role’s success metrics. Highlight:

  • Percentage growth in engagement and followership
  • Revenue generated from social media campaigns
  • Improvements in customer retention and community building efforts

Education and Professional Development

Educational background is essential to demonstrate your foundation in marketing and communications. List your degree and any relevant courses or certifications. Mentioning the University of Massachusetts and courses related to social media or digital marketing can be helpful.

Customization for the Job Description

Modify your resume for each application by reflecting the language and requirements of the job description. For the given role at the vacation properties sector, emphasize your experience in the travel or hospitality industry, your success in increasing bookings, and building strong online communities.

Cover Letter

Complement your resume with a personalized cover letter. Address specifics from the job posting and narrate how your experience and vision align with the company's goals, such as enriching the vacation experience through innovative social media strategies.

Digital and Visual Portfolio

In the social media realm, showing beats telling. Include links to your portfolio showcasing your best work, particularly in asset design and video editing, ensuring the hiring manager can see your prowess in content creation firsthand.

Kevin M

(123) 456-7890United States of America, New York, New York

Profile Summary

As a seasoned Social Media Manager, I bring over 3 years of experience crafting high-impact strategies that elevated brand presence and drove revenue growth, demonstrated by amplifying engagement for a brand with 1.3M followers. Skilled in content creation, I excel in designing assets and producing video reels, as evident in my robust portfolio. My track record in travel and real estate marketing aligns seamlessly with driving organic bookings through innovative storytelling and community engagement. Proficient in Canva, analytics tools, and all key platforms, my expertise lies in bringing luxury vacation experiences to life online.

Professional Experience

Senior Social Media Manager

January 2018 - Present
  • Masterminded a comprehensive social media strategy, catering to a combined following of over 1.3M across multiple channels, and elevating brand presence.
  • Cultivated strategic partnerships with influencers, boosting content visibility and securing $750K in new revenue through innovative cross-promotion initiatives.
  • Devised compelling content highlighting underutilized products, successfully increasing customer retention and repeat purchases by an impressive 14%.
  • Provided leadership and direction to a dedicated team, including an Associate Social Media Manager and Videographer, enhancing team productivity and content quality.

Social Media Manager

The Konery
April 2015 - January 2018
  • Strategically spearheaded content creation across various platforms including YouTube, Instagram, Twitter, Facebook, and TikTok, amplifying brand narrative.
  • Analyzed performance data to identify and double down on high-impact channels, achieving a noteworthy 37% increase in overall ROI.
  • Translated user feedback from social media into actionable insights for the SEO team, guiding content creation to meet customer demands and preferences.
  • Managed and allocated $500K for paid social campaigns, generating an impressive return of $1.7M in new business revenue.

Social Media Marketing Specialist

North Coast Seafoods
May 2012 - April 2015
  • Jointly managed and expanded social media presence with effective content planning and scheduling on Facebook, driving user engagement.
  • Innovatively grew platform reach by incorporating TikTok, YouTube, and Snapchat, staying ahead of social trends.
  • Communicated key performance insights and SEO outcomes to the leadership team, implementing strategic enhancements to boost engagement by 31%.


  • Social Media Strategy Development
  • Social Media Performance Analysis
  • Booking Rate Optimization
  • Travel or Hospitality Sector Experience
  • Content Storytelling
  • Twitter Proficiency
  • Video Editing Software Knowledge
  • Creativity in Content Creation
  • Verbal Communication
  • Deadline Management
  • Social Media Content Creation
  • Market Trend Analysis
  • Online Community Building
  • Asset Design Ability
  • Instagram Proficiency
  • TikTok Proficiency
  • Social Media Analytics Tools
  • Design and Storytelling Skills
  • Team Collaboration
  • Community Engagement Management
  • Engagement Growth
  • Social Media Management Experience
  • Video Editing Proficiency
  • Facebook Proficiency
  • Canva Proficiency
  • Digital Marketing Strategies
  • Written Communication
  • Planning and Organizational Skills


B.S. - Marketing

University of Massachusetts
Social Media Manager sample resume
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