Senior Google Business Profile Strategist - Remote

Real Time Marketing

Senior Not specified Remote

Posted 1 day ago

Job summary

Join Real Time Marketing's Google Business Profile team, where you’ll lead innovative strategies in GBP management and AI optimization. Oversee GBP operations to boost client visibility and engagement, while leveraging top-notch AI tools. You'll have the opportunity to grow a talented team and interact with high-value clients, all in a fully remote environment. Apply now if you're ready to shape the future of local SEO with us!

Role details
Role
Full-time
Industry
Marketing, Advertising, And Public Relations
Employment
Full-time
Experience
5 Years +
Education
Bachelor's Degree In Marketing
Responsibilities
  • define and execute the department’s roadmap for GBP optimization
  • set KPIs, performance goals, and quality standards across the GBP department
  • provide insights to the strategic director and executive leadership on emerging GBP and AI trends
  • oversee end-to-end GBP management including profile creation and optimization
  • design scalable workflows supported by AI automation
  • handle escalations from high-value clients and provide strategic solutions
  • collaborate with internal teams to align GBP efforts with overall marketing goals
  • lead, mentor, and grow a team of GBP managers and specialists
Requirements
  • bachelor's degree in marketing, business, data science, or related field
  • 5+ years of experience in GBP management, digital marketing, or local SEO
  • 3+ years of leadership experience managing teams or departments
  • proven expertise in google business profile management and ai integration
  • familiar with ai tools for automation, analytics, and content creation
  • strong knowledge of local seo, reputation management, and multi-location gbp strategies
  • excellent communication skills
  • highly analytical, detail-oriented, and data-driven
  • comfortable in a fast-paced or digital agency environment
  • authorized to work in the US
Benefits
  • health insurance
  • paid time off
Key skills
Google Business Profile Ai Optimization Local Seo Analytics Content Creation Team Management Digital Marketing Reputation Management Automation
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    Job Description:
    The Google Business Profile Strategist is responsible for leading the overall strategy, operations, and innovation of the Google Business Profile (GBP) Department. This role requires a deep understanding of GBP management, AI\-powered optimization, and local SEO best practices. The GBP Department Head will ensure the team delivers measurable results for clients by integrating AI tools, automation, and data\-driven decision\-making into workflows.
    This is a senior leadership role requiring strategic vision, advanced technical skills, and strong people management abilities.
    Duties \& Responsibilities:
    Strategic Leadership
    Define and execute the department’s roadmap for GBP optimization, incorporating AI tools to enhance visibility, engagement, and reputation management.
     Set KPIs, performance goals, and quality standards across the GBP department.
    Provide insights to the Strategic Director and executive leadership on emerging GBP and AI trends.
    AI \& Innovation
     Leverage AI\-driven analytics to improve map rankings, forecast posting strategies, and optimize keyword usage.
    Implement AI\-powered solutions for review management, content generation, competitor analysis, and performance tracking.
     Stay updated on Google AI advancements and integrate them into GBP strategies.
    Operations \& Delivery
    Oversee end\-to\-end GBP management including profile creation, optimization, audits, content scheduling, product uploads, coupon checks, and posting strategies.
     Ensure consistent accuracy of client business information, timely responses to reviews and Q\&A, and compliance with GBP guidelines.
    Design scalable workflows supported by AI automation to reduce manual workload.
    Team Leadership
     Lead, mentor, and grow a team of GBP Managers and Specialists.
    Provide training on GBP best practices and AI tool adoption.
     Foster a culture of innovation, accountability, and continuous improvement.
    Client \& Stakeholder Engagement
    Handle escalations from high\-value clients and provide strategic solutions.
     Collaborate with internal teams (SEO, Content, Paid Ads) to align GBP efforts with overall marketing goals.
    Deliver reports and insights to clients and leadership using AI\-powered dashboards.
    Qualifications:
     Bachelor’s degree in Marketing, Business, Data Science, or related field (preferred).
    5\+ years of experience in GBP management, digital marketing, or local SEO.
     3\+ years of leadership experience managing teams or departments.
    Proven expertise in Google Business Profile management and AI integration.
     Familiar with AI tools for automation, analytics, and content creation.
    Strong knowledge of local SEO, reputation management, and multi\-location GBP strategies.
     Excellent communication skills
    Highly analytical, detail\-oriented, and data\-driven.
     Comfortable in a fast\-paced or digital agency environment.
    Authorized to work in the US.
    Work Requirements
     Night shift schedule: Monday–Friday (EST), 8 hours/day.
    Own a reliable computer unit with backup.
     Stable postpaid internet connection with backup.
    Backup power supply to ensure uninterrupted operations.
    Job Type: Full\-time
    Benefits:
     Health insurance
    Paid time off
    Application Question(s):
     Are you willing to use Hubstaff timetracker?
    As part of our remote work setup, we require a reliable internet connection. Do you have a postpaid internet service (such as through a cable or fiber provider) that can support your work tasks?
     Do you have your own computer (laptop or desktop)?
    Experience:
    Google Business Profile Management: 5 years (Required)
     Leadership or team management: 3 years (Required)
    * AI Innovation: 1 year (Required)
    Work Location: Remote