Mid-Level Product Marketing Manager - Remote Contract Role

Abacus Service Corporation

Mid-level $104.0k - $145.6k YEARLY Remote

Posted 3 weeks ago

Job summary

Join Abacus Service Corporation's marketing team as a Product Marketing Manager, shaping strategies that enhance product awareness and drive adoption. Lead the development and execution of marketing plans using your expertise in market research and digital marketing to meet customer needs effectively. With a contract role offering exciting challenges, you'll collaborate with diverse teams, ensuring alignment between product features and market demands. Apply now to be part of a vibrant team focused on innovative marketing strategies!

Role details
Role
Contract
Industry
Marketing, Advertising, And Public Relations
Employment
Contract
Experience
2 Years +
Education
Bachelor’s Degree In Marketing
Responsibilities
  • Develop and implement comprehensive marketing strategies for new and existing products
  • Conduct thorough market research to identify customer needs, preferences, and trends
  • Collaborate with the product development team
  • Create engaging product demos and presentations
  • Analyze market data to inform product positioning
  • Work closely with the sales team
  • Monitor competitive landscape
  • Lead customer segmentation efforts
  • Manage digital marketing campaigns
Requirements
  • Proven experience in product marketing or related roles
  • Strong understanding of sales processes
  • Proficiency in conducting market research and analyzing data
  • Experience in digital marketing strategies
  • Strong presentation skills
  • Excellent project management skills
  • Familiarity with product management principles is a plus
  • Ability to work collaboratively in a fast-paced environment
Key skills
Marketing Product Management Digital Marketing Data Analysis Market Research Seo Sem Email Marketing Social Media Presentation
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    Job Summary
    We are seeking a dynamic and results\-driven Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness and adoption. You will collaborate closely with cross\-functional teams to ensure that our products meet market needs and align with business objectives. The ideal candidate will possess a strong background in sales, product management, and digital marketing, with a keen ability to analyze market trends and customer segmentation.
    Responsibilities
    Develop and implement comprehensive marketing strategies for new and existing products.
     Conduct thorough market research to identify customer needs, preferences, and trends.
    Collaborate with the product development team to ensure alignment between product features and market demands.
     Create engaging product demos and presentations to showcase product benefits to potential customers.
    Analyze market data to inform product positioning, pricing strategies, and promotional activities.
     Work closely with the sales team to provide them with the necessary tools and resources for effective selling.
    Monitor competitive landscape and adjust marketing strategies as needed to maintain a competitive edge.
     Lead customer segmentation efforts to tailor marketing messages effectively.
    Manage digital marketing campaigns across various platforms to enhance brand visibility.
    Requirements
     Bachelor’s degree in Marketing, Business Administration, or a related field.
    Proven experience in product marketing or related roles with a strong understanding of sales processes.
     Proficiency in conducting market research and analyzing data to drive decision\-making.
    Experience in digital marketing strategies including SEO, SEM, email marketing, and social media.
     Strong presentation skills with the ability to effectively communicate complex ideas clearly.
    Excellent project management skills with the ability to manage multiple priorities simultaneously.
     Familiarity with product management principles is a plus.
    * Ability to work collaboratively in a fast\-paced environment while maintaining attention to detail.
    If you are passionate about driving product success through innovative marketing strategies and have the skills required for this role, we encourage you to apply.
    Job Type: Contract
    Pay: $50\.00 \
  • • $70\.00 per hour
    • Work Location: Remote