Mid-level Marketing Specialist - Federal Legal Services Group

Federal Legal Services Group, LLC

Mid-level $35.4k - $52.0k YEARLY Irvine, CA, US

Posted 4 weeks ago

Job summary

Join Federal Legal Services Group's marketing team developing and executing strategies to engage clients and elevate the law firm's brand. Lead digital marketing and content creation using tools like Canva and Google Analytics for impactful campaigns. The firm offers competitive benefits including health insurance and growth opportunities. Apply now for a chance to shape our visibility in the legal industry!

Role details
Role
Full-time
Industry
Marketing, Advertising, And Public Relations
Employment
Temporary, Parttime, Fulltime, Contract, Internship
Experience
2 Years +
Education
Bachelor’s Degree In Marketing
Responsibilities
  • Manage website content updates and SEO optimization
  • Create and schedule content across social media platforms (LinkedIn, Facebook, Instagram, etc.)
  • Draft and publish newsletters, blogs, client alerts, and email campaigns
  • Ensure all marketing materials adhere to brand guidelines and legal advertising rules
  • Design and maintain brochures, pitch decks, attorney bios, and practice area sheets
  • Coordinate webinars, speaking engagements, CLE events, and client appreciation events
  • Support sponsorships and legal conference participation
  • Track ROI and follow-up for all events
  • Assist attorneys with client proposals, RFP responses, and client targeting strategies
  • Maintain CRM/database and assist with data segmentation for campaigns
  • Analyze competitor firms and trends to refine positioning
  • Develop press releases and pitch media opportunities
  • Work with PR agencies or outreach channels to increase firm visibility
Requirements
  • Bachelor’s degree in Marketing
  • Communications
  • Business
  • related field
  • 2–5 years in marketing or business development, preferably in a law firm or professional services setting
Benefits
  • Competitive salary
  • Health, dental, vision insurance
  • 401(k) plan with employer match
  • Paid time off and holidays
  • Continuing education and training opportunities
Key skills
Digital Marketing Content Creation Campaign Coordination Event Planning Client Engagement Seo Writing Editing Proofreading Marketing Tools Canva Adobe Creative Suite
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    The Marketing Specialist will be responsible for developing, implementing, and executing marketing strategies to attract new clients, retain current ones, and promote the law firm’s brand. This role involves digital marketing, content creation, campaign coordination, event planning, and client engagement initiatives tailored to a legal services environment.
    Key Responsibilities:
    1\. Digital Marketing \& Content
    Manage website content updates and SEO optimization.
     Create and schedule content across social media platforms (LinkedIn, Facebook, Instagram, etc.).
    Draft and publish newsletters, blogs, client alerts, and email campaigns.
    2\. Branding \& Collateral
     Ensure all marketing materials adhere to brand guidelines and legal advertising rules.
    Design and maintain brochures, pitch decks, attorney bios, and practice area sheets.
    3\. Event \& Campaign Management
     Coordinate webinars, speaking engagements, CLE events, and client appreciation events.
    Support sponsorships and legal conference participation.
     Track ROI and follow\-up for all events.
    4\. Business Development Support
    Assist attorneys with client proposals, RFP responses, and client targeting strategies.
     Maintain CRM/database and assist with data segmentation for campaigns.
    Analyze competitor firms and trends to refine positioning.
    5\. Public Relations \& Media
     Develop press releases and pitch media opportunities.
    Work with PR agencies (if any) or outreach channels to increase firm visibility.
    Qualifications:
    Education:
     Bachelor’s degree in Marketing, Communications, Business, or related field. JD or legal experience a plus.
    Experience:
    2–5 years in marketing or business development, preferably in a law firm or professional services setting.
    Skills:
     Strong writing, editing, and proofreading skills.
    Proficiency in marketing tools: Canva, Adobe Creative Suite, HubSpot, Mailchimp, Google Analytics, etc.
     Familiarity with legal industry trends and ethical advertising guidelines.
    Detail\-oriented, organized, and able to manage multiple deadlines.
    Preferred Qualities:
     Experience in managing website CMS (e.g., WordPress).
    Understanding of SEO and paid advertising (Google Ads, LinkedIn).
     Comfortable collaborating with attorneys and C\-level executives.
    Self\-starter with analytical thinking and creative execution.
    Compensation \& Benefits:
     Competitive salary \[Insert range if available]
    Health, dental, vision insurance
     401(k) plan with employer match
    Paid time off and holidays
     Continuing education and training opportunities
    Job Types: Full\-time, Part\-time, Contract, Temporary, Internship
    Pay: $17\.00 \
  • • $25\.00 per hour
    • Schedule:
    * Monday to Friday
    Work Location: In person