Senior VP of Brand - Remote - Uncapped Growth Opportunity

Job summary

Join Freebird's brand team to build a world-famous, premium brand that captures attention globally! As VP of Brand, you’ll lead the charge in crafting brand identity and strategy while using your expertise in art direction and messaging. Freebird, a rapidly growing brand, offers you a unique chance for uncapped growth with strong support from a skilled team. Apply now to be part of this exciting journey in shaping a global household name!

Role details

Role

Full-time

Industry

Marketing, Advertising, And Public Relations

Employment

Fulltime

Experience

8 Years +

Responsibilities

• Define and codify Freebird's brand DNA — positioning, pillars, voice, and proof points
• Develop a cohesive visual identity system that works across paid, owned, earned, retail, and international
• Build a comprehensive brand book to guide internal teams, agencies, and partners
• Own art direction and creative oversight for all brand-led campaigns, shoots, packaging, and design assets
• Ensure performance creative feels distinctively Freebird without losing DR edge
• Lead messaging strategy across channels, ensuring clear and consistent communication
• Mine customer insights, reviews, and VOC data to inform brand narratives
• Launch PR, partnerships, organic content and influencer programs
• Build SEO and content strategies to capture branded and non-branded demand
• Launch programs that turn customers into advocates

Requirements

• 8+ years building and scaling consumer brands (DTC, CPG, lifestyle, beauty, or similar)
• Proven success blending brand strategy, design leadership, and messaging
• Expert in art direction, photography direction, and creative production for digital and physical touchpoints
• Strong grasp of customer psychology and how design/messaging impact performance metrics
• Experience taking a product-led or performance-led brand and scaling it globally
• Comfortable moving at startup speed, balancing strategy with hands-on execution

Benefits

• Competitive salary + performance-based bonuses
• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO & flexible work hours
• Fully remote team

Key skills