Digital Engagement Coordinator - Kelowna - $63.8-72.9K

Job summary

Join Okanagan College's recruitment team as a Digital Engagement Coordinator! You'll lead student engagement efforts using CRM systems like HubSpot and data-driven strategies to boost recruitment. With a competitive salary and a focus on enhancing student experiences, this mid-level role offers plenty of opportunities for growth. Don't miss your chance to apply and make a real impact in students' journeys from inquiry to enrolment!

Role details

Role

Full-time

Industry

Education And Training

Employment

Fulltime

Experience

5 Years +

Education

Bachelor’s Degree In Marketing

Responsibilities

• develop and execute email conversion campaigns
• maintain and optimize hubspot crm workflows
• implement predictive analytics and lead scoring
• provide data insights and reporting
• train staff on crm best practices
• coordinate post-event follow-ups
• develop geo-targeted social media campaigns
• implement automated workflows for recruitment
• ensure compliance with privacy legislation
• develop and maintain reporting tools

Requirements

• training in crm systems
• digital engagement tools
• or marketing automation preferred
• strong background in data analysis
• campaign optimization
• and recruitment outreach
• knowledge of territory-based recruitment models
• and student engagement best practices

Key skills