Mid-Level E-Commerce Specialist - Singapore Airlines

Singapore Airlines

Mid-level Not specified SG

Posted 1 week ago

Job summary

Join Singapore Airlines' e-commerce team driving initiatives to enhance customer satisfaction and conversion rates. You'll lead the design and delivery of product features utilizing e-commerce and digital marketing principles while leveraging data analytics. The company offers a dynamic environment with opportunities to innovate, including the exploration of AI technologies. Apply now to be part of a team focused on delivering customer value as we enhance our global digital storefront.

Role details
Role
Full-time
Industry
Transport And Freight
Employment
Full Time
Education
Bachelor's Degree
Responsibilities
  • drive initiatives across the booking and post-booking flows to deliver customer value and improve customer satisfaction
  • identify and develop features that extend the reach and usability of the website
  • optimise conversion rates using a data-driven and iterative testing approach
  • explore the use of AI technologies to enhance personalization and conversion
  • translate customer insights into actionable product features using Google Analytics
  • monitor key metrics and generate reports for management and business review
  • conduct competitive monitoring and benchmarking
  • collaborate closely with stakeholders to define the vision, objectives, and key results of the channel
  • manage third-party vendors whose services are integrated into our website
  • ensure compliance with online regulatory requirements
Requirements
  • familiarity with agile methodologies and product development frameworks
  • sound understanding of e-commerce and digital marketing principles
  • keen interest in artificial intelligence; experience in AI-related work or projects will be a plus
  • excellent analytical and problem-solving skills; comfortable working with data
  • strong time and project-management skills; able to plan, identify milestones, and make critical decisions
Key skills
E-commerce Digital Marketing Google Analytics Data Analysis Ai Technologies Agile Methodologies Project Management Stakeholder Communication Conversion Optimization
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    Job Description
    -------------------
    The successful candidate will be part of the Sales \& Marketing Division, E\-Commerce \& Distribution Department. He/She will champion the product roadmap and lead the design, delivery, and growth initiatives for our global digital storefront.

    Responsibilities
    1\) Customer Value \& Conversion
    Drive initiatives across the booking and post\-booking flows to deliver customer value and improve customer satisfaction.
     Identify and develop features that extend the reach and usability of our website to acquire, activate, and retain customers.
    Optimise conversion rates using a data\-driven and iterative testing approach.
     Explore the use of AI technologies to enhance personalization and conversion throughout the user journey.

    2\) Data \& Optimization
    Translate customer insights into actionable product features using Google Analytics and other BI tools.
     Monitor key metrics and generate reports for management and business review.
    Conduct competitive monitoring and benchmarking to identify relevant trends and feature ideas.

    3\) Stakeholder \& Vendor Management
    Collaborate closely with stakeholders to define the Vision, Objectives and Key Results of the channel.
    Coordination with overseas stations on e\-commerce activities, including fare promotions and marketing campaigns, to help drive sales globally.
     Manage third\-party vendors whose services are integrated into our website.

    4\) Compliance \& Operational Support
    Ensure compliance with online regulatory requirements across all markets.
     Support resolution of website issues and customer feedback.

    Requirements
    A Bachelor’s degree in any discipline.
     Familiarity with Agile methodologies and product development frameworks.
    Sound understanding of e\-commerce and digital marketing principles.
     A keen interest in Artificial Intelligence; experience in AI\-related work or projects will be a plus.
    Excellent analytical and problem\-solving skills; comfortable working with data.
     Confident and can communicate with stakeholders of diverse background.
    * Strong time and project\-management skills; able to plan, identify milestones, and make critical decisions to ensure initiatives are delivered on time.

    We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.