Product Marketing Manager

Job summary

The Product Marketing Manager at Broadway National will own product positioning and messaging, develop GTM strategies, and partner with product managers for successful product launches. This role requires a blend of analytical skills and creative messaging, along with proven experience in product marketing. Applicants should have 3-7 years of relevant experience, preferably in B2B tech or SaaS.

Role details

Role

Full-time

Industry

Marketing, Advertising, And Public Relations

Employment

Full Time

Experience

3 Years +

Education

Bachelor’s Degree In Marketing

Responsibilities

• develop and own product positioning and messaging
• create and execute GTM strategies
• develop sales enablement materials
• conduct market and competitive research
• collaborate with demand generation teams
• measure and report on the success of GTM efforts

Requirements

• 3–7 years of experience in product marketing or a related field
• proven experience crafting messaging and launching products successfully
• excellent communication and storytelling skills
• strong analytical and research skills
• ability to manage multiple projects
• comfortable working cross-functionally with teams

Benefits

• medical, dental and vision
• company paid group term life insurance
• 401 (k) retirement savings plan
• paid vacation, sick/personal time and floating holidays
• paid holidays

Key skills